London 2023

Private Island is a London-based Mixed-Media Production Paradise.

We direct, produce and post unconventional commercials for the world's best brands, agencies and platforms.

Over the last eight years, Director Chris Boyle and EP Helen Power have established PI as an (occasionally) serious contender in comedy-driven, VFX-heavy commercials, delivering films for Adobe, Bud Light, Ikea, Call of Duty, FIFA 22, Alienware, Pokémon, and Nike.

Most importantly, we created our own brand of PI Rum (and a Christmas Album).

PI studio has been an early adopter of AI, delivering commercial campaigns using Deepfaking and LLMs for Wieden Kennedy and Machine learning animation for Uncommon Creative Studio and Saatchi and Saatchi.

Our viral AI experiments have had tens of millions of views, been featured in the New York Times, and lovingly described by the global press as 'A hallucinogenic nightmare!', 'What hell looks like!' and 'Joyful monstrosities!'

Despite, or in fact because of this, Private Island remains committed to seeing AI as a tool that, when used ethically and creatively, can supercharge the future of moving image.

Charlie Gatsky-Sinclair is the President of Brand & Entertainment at the award winning Uncommon Creative Studio. Charlie has built a team of experts across every discipline to support and execute some of the studio’s most ambitious work of late. Projects include the award-winning B&Q Flip celebrated at D&AD, Cannes Lions and British Arrows for film craft and production design. As well as notable global campaigns for brands such as EA Games, Beats by Dre, JD Sports, Google, Formula E, Jordan, British Airways & ITV.

Charlie’s vision of blending line production, design, talent, art and motion has created a unique production model for Uncommon. Spearheading projects such as WWF’s Future of Nature — which used AI to imagine the bleak future of UK nature if it continues to be destroyed, and what is possible if we act now. As well as partnering with the UN and YouTube to create the moving documentary series We Were Here bringing together refugees with top YouTube Creators to tell their powerful stories to millions around the world – which recently won Best Documentary at the 2024 Webby Awards.

Charlie has also grown the studio’s presence in the world of entertainment — exec producing Uncommon’s first feature production for Nick Cave and Warren Ellis —- This Much I Know to Be True directed by Andrew Dominik (director of Netflix’s Blonde and The Assassination of Jesse James) which premiered in Berlin and SXSW.

The second feature In Camera was a first feature from director Naqqash Khalid starring Nabhaan Rizwan (shortlisted at BAFTA for Best Newcomer), Amir Al-Masry and Rory Fleck Byrne and was produced alongside partners PRETTYBIRD, BBC Films, BFI, Public Dreams Ltd and was shortlisted at London Film Festival and British Independent Film Awards.

The third feature The Thing With Feathers premiered at Sundance and Berlinale this year and is to be released this autumn starring Benedict Cumberbatch. The film directed by Dylan Southern is based on the critically acclaimed novel by Max Porter and was produced alongside Sunny March, Lobo Films and Film4.

Prior to Uncommon, Charlie’s career spanned music, entertainment, film and broadcast with stints at Warner music and Driift as well as achieving an award winning career across advertising working with the likes of Mother, Fallon and most notably as Head of Production at BBH. She has sat on multiple juries globally including CICLOPE, British Arrows, AICP, YDA, shots and APA. She is also a British Arrows board member.

Before joining the ad industry, Chaka spent over a decade as an award winning film-maker and in television.
She set up ITV’s first in-house creative agency, during which time the network regained the no.1 position in the UK, created its most successful global formats and content in shows like the X Factor and Downton Abbey, and won the prestigious Channel of the Year for the first time as well as numerous BAFTA’s, Golden Globes and the prestigious Rose D’Or.
Chaka then spent a number of years at leading independent agency Mother, running a number of key accounts and building their content ability, before joining Leo Burnett.
She has worked on countless brands including McDonalds, Google, Coca Cola, Kelloggs, Samsung, Boots, Skoda, AXA, Co-op, Tui, Premier Inn, Sky, P&G, General Motors, Stella Artois, Agent Provocateur, The Design Museum and Adidas.
Highly awarded amongst all the major honours, she has been privileged to serve as jury member and President numerous times at the world’s greatest awards shows including Cannes, D&AD, One Show, the Andy’s, Art Directors Club, Eurobest, Clios, LIA’s, the IPA and the British Arrows.
She has featured in Campaigns Top 10 Creative Leaders consistently for the past 5 years, as well as Adweeks Creative 100 and the Creative Pools Top 100 Influencer list. She is also a regular speaker at Cannes, AdWeek, the One Show Exec Summit, D&AD, The Big TV Festival, Google Rare, the IPA, Creative Equals and Facebook’s Internationals Women’s Day.
She also mentor’s for WACL and the Dots as well as being exec sponsor for Publicis Embrace and Viva La Women, as well as being a founding supporter of D&AD’s New Blood Shift, The One Club Boot Camp, Creative Equals and Free the Work.
Chaka sits on the External Affairs Committee for the Design Museum as well as on the board of the British Arrows, Creative Circle, Facebook EMEA Creative Council, Snapchat Global Creative Council and the One Club International Board.

Edgar Howard Wright is an English filmmaker. He is known for his fast-paced and kinetic, satirical genre films, which feature extensive use of expressive popular music, Steadicam tracking shots, dolly zooms and a signature editing style that includes transitions, whip pans and wipes.[1] He first made independent short films before making his first feature film A Fistful of Fingers in 1995. Wright created and directed the comedy series Asylum in 1996, written with David Walliams. After directing several other television shows, Wright directed the sitcom Spaced (1999–2001), which aired for two series and starred frequent collaborators Simon Pegg and Nick Frost.

Amy Charlotte Kean is a bestselling author, poet, creative sociologist, public speaker, diversity activist, futurist, cult leader, experimenter and rampant people pleaser. Hey, it works.

She’s also founder of Six Things Impossible, a creativity and culture company. If you need fresh ideas, creative experimentation, brand prominence and a recharged company culture that lets imaginations flourish… Six Things Impossible is the only place you should go. I’m not even joking.