Speakers

In 2019, she founded the commercial production company, Institute, with her producing partner, Frank Evers. A Harvard graduate, she has received and been nominated for top awards in all of her disciplines (photography, documentary, commercials, and fine art) and has been profiled in The New York Times, The New Yorker, The Times, and other leading publications around the world.
Photographer Stine Heilmann

After ten years in the United States, Ariel Abramovici and Bruno Acanfora both joined GUT’s Los Angeles office in 2021. The pair had begun their advertising career almost 20 years ago, when they received their first brief – for the World Cup and they continued to produce memorable campaigns for leading brands like Coca-Cola, Apple, Nike, Gatorade, Disney+, NBA and DIRECTV.

She’s also founder of Six Things Impossible, a creativity and culture company. If you need fresh ideas, creative experimentation, brand prominence and a recharged company culture that lets imaginations flourish… Six Things Impossible is the only place you should go. I’m not even joking.


Allison produced several upcoming projects for Caviar, including Love Language from writer-director Joey Power, and Zach Woods’ The Accompanist, starring Susan Sarandon, Everly Carganilla, and Aubrey Plaza. She is also an executive producer for Jody Hill’s thriller Famous.
Allison began her entertainment career in the mailroom at Paradigm Talent Agency, where she became an agent trainee in the Motion Picture Talent group. She joined Creative Artists Agency in 2014 and spent nine years in the Media Finance group focused on film financing and sales, client company creation, and operations. During her tenure, Allison worked on precedent-setting deals for films with budgets ranging from <500k to over $100M.

Jody’s second film OBSERVE AND REPORT, which he wrote and directed, starring Seth Rogan, Ray Liotta, Michael Pena and Anna Faris was released in 2009. He’s probably best known as the co-creator of HBO’s EASTBOUND AND DOWN, starring Danny McBride as Kenny Powers. Most recently, Jody directed episodes of Season 1 and 2 of THE RIGHTEOUS GEMSTONES and is the Co-Creator of VICE PRINCIPLES with Danny McBride.
Jody has enjoyed great success as a commercial director since joining Caviar in 2008. In 2025, Jody’s narrative campaign for SUPERCELL starring Chris Hemsworth, Ken Jeong, Christina Ricci, Will Arent, and Auli’i Cravalho won A Gold and A Grand Prix at The Kinsale Shark Wards. He directed Toyota’s SWAGGER WAGGON campaign, which received over 9 million hits on YouTube, and has won numerous awards, including a Gold Addy. Jody has also created two rounds of spots for KSWISS, in which Kenny Powers stars as the MFCEO of the company which has been collecting numerous awards – most notably Best in Show at the 2012 One Club Interactive Awards. In 2011, Jody was named as one of the Top 50 Innovative People to Watch by Creativity Online.
Jody’s TOYOTA Campaign with the Muppets and Terry Crews aired at the 2014 Superbowl. Most recently Jody has shot campaigns for Sonic, Jordan, AutoDesk, DirectTV, Gatorade, TD Ameritrade and Dodge Dart’s ‘Don’t Touch My Dart’ campaign starring Jake Johnson and Craig Robinson.

Over the years Keith has become a major player in the commercial world. In 2012, he directed a Super Bowl teaser for Volkswagen called “The Bark Side,” which featured 12 dogs barking the Star Wars anthem. The spot went viral and garnered over 10 million views in 10 days on YouTube and even earned him an Emmy Nomination. Schofield’s works have been described by Anthem Magazine as “sensations that regale viewers with a joyous vitality” and by Wired as incorporating “visual gags worthy of Chuck Jones” and over the years Keith has won many awards including Cannes Lions, MVPA, MTV VMA, One Show, Clios.
To date Keith has shot campaigns for major clients including the Emmy Awards, Mountain Dew, Skoda, Dr Pepper, KSWISS, Nintendo, Samsung, Captain Morgan, KFC, Huggies, Barclay’s and FritoLay to name a few.

After moving to the States with his mom and his sister in the 80s, Michael knew he was never going to have a future in comedy. But he shared his dad’s passion for movies, and attended Emerson College to pursue acting. He achieved a Bachelor of Fine Arts in theater and moved out to Los Angeles – where he quickly learned he wasn’t funny or good looking enough to make it as an actor.
Instead, he stumbled into the world of production, working through the early 2000s on music video and commercial sets and even doing a brief stint as Steven Seagal’s assistant. Ask him about that experience some time!
In 2002, he opened his first production company, Atomik Pictures, servicing international commercials in the US. Shortly thereafter, he met fellow Belgian Bert Hamelinck, and their friend and partnership led to what Caviar is today.
For the past twenty years, Michael has Executive Produced thousands of commercials, hundreds of music videos and a handful of films and television shows. In that time, Caviar has grown into an Academy Award winning company with scores of Emmys, Lions and film festival wins to boot.
Michael spends most of his time today still trying to be funny and still madly in love with filmmaking and storytelling, while avoiding social media at all costs. He lives in Ojai with his two daughters, Lucia (who wants to be a director ! Lord help us all) and Stella, who sings her heart out every chance she gets.



Together they’ve delivered a Skittles Super Bowl commercial starring Elijah Wood to someone’s front door, reunited Arnold Schwarzenegger and Danny DeVito to win the Ad Meter for State Farm, and helped launch a global rebrand for Ronald McDonald House built around the unifying mantra “Family Stays.”
They try to make work that doesn’t just win awards, but escapes the ad industry entirely—showing up in culture, in headlines, and occasionally in long comment threads on their parents’ Facebook pages.

Together they’ve delivered a Skittles Super Bowl commercial starring Elijah Wood to someone’s front door, reunited Arnold Schwarzenegger and Danny DeVito to win the Ad Meter for State Farm, and helped launch a global rebrand for Ronald McDonald House built around the unifying mantra “Family Stays.”
They try to make work that doesn’t just win awards, but escapes the ad industry entirely—showing up in culture, in headlines, and occasionally in long comment threads on their parents’ Facebook pages.


Throughout her career, Azoroh has led award-winning work across traditional and emerging media for global brands including Skittles, Gatorade, and DIRECTV. Her leadership spans creative strategy, large-scale production oversight, organizational design, and revenue transformation; consistently building systems that elevate teams, unlock growth, and future-proof organizations.
A recipient of her alma mater’s President’s Diversity Award, Azoroh began her career producing large-scale community initiatives before expanding into entrepreneurship and strategic advisory. Today, she partners with brands, municipalities, and emerging companies to architect culture-forward strategies, develop talent pipelines, and create meaningful impact at scale.
Grounded in conviction and guided by bold vision, Azoroh brings clarity, authority, and cultural fluency to every room she enters.



Orlee was previously the director of integrated production and a senior partner at Carmichael Lynch where she led work ranging from multi-million dollar brand campaigns to smaller budget work focused on creating multiple pieces of versatile content and, increasingly, things that have never been made before.
Orlee is a boomerang employee at Wieden+Kennedy, having spent 9 years at W+K New York before moving to Carmichael. Over the course of her career, Orlee has produced iconic work for brands including Netflix, DoorDash, Ford, Bud Light, Sprite, ESPN, Spotify and Southern Comfort.

as an independent producer in the Pacific Northwest in the 90's, onward to lead production for three top-tier global creative agencies, globally at Facebook and its Global Business Marketing group, and now WPP Production’s Global Head of Production.
Rolfe began his marketing-side career in '99 with Crispin Porter + Bogusky, becoming the
agency's production lead by '03. Rolfe was a key figure in CP+B's breakthrough creative and innovation work, helping it earn "Agency of the Decade" in 2010.
Rolfe then joined BBDO NY in 2012 to lead production and help maintain its global creative prominence, expanding its abilities in agility, cross-medium and technology work.
Dave also ran production at DDB Chicago for a short period, in '06-07, where he helped launch the before-its-time branded network, bud.tv.
In '04, Rolfe conceived a production system called Integrated Production, purposed to
evolve from broadcast-centric production practices. Featuring both generalist and specialist production culture, technology-at-center, in-house making and prototyping and distinctive collaboration methods, Integrated Production became the global industry-standard.
While at BBDO, CP+B, Facebook and WPP agencies, Rolfe won numerous industry awards and multiple Cannes Lions’ Grand Prix, Titanium & Gold lions for brands such as AT&T, Facebook, Verizon, Burger King, GE, Mars, Bacardi, Lowe’s, Fed Ex, Microsoft, Anheuser-Bush, Domino's, Pepsi, VW, Ikea, Coke, MINI, as well as Monica Lewinsky cyber bullying effort and Sandy Hook Promise.
Dave has served on numerous juries, including the ‘24 Chair on the Film Craft Jury at Clios, the Moving Image Craft jury for The One Show and the Immortal Awards lead jury. Dave has served on the Cannes Lions Festival twice including the inaugural Entertainment jury in 2016. He’s also been a speaker at Cannes on several occasions, as well as other global media, production and marketing forums.
In his present role, Dave is responsible for executing production strategies and partnerships to elevate creative and making excellence across WPP, its agencies and clients. Core functions are attracting and nurturing the best production talent across the network, innovative creative partnerships and developing platformed solutions for clients.
Dave and his wife Tiffany Rolfe live in NYC, with their two children, Myla and Hammy.