Partnerships

Single-day thought-leadership events for the advertising community in London and LA

shots Out of the Box are single-day events for the advertising community, exploring the craft of creativity.

Featuring interviews, panels and presentations from inside and outside the advertising industry.

The content is expertly curated by the shots editorial team, who delve deep into the creative process in pursuit of inspiration and insight, on the latest issues at the forefront of the industry.

Key industry speakers and insightful sessions

Charlie Gatsky

Chief Production Officer, Uncommon Creative Studio

Charlie Gatsky-Sinclair is the President of Brand & Entertainment at the award winning Uncommon Creative Studio. Charlie has built a team of experts across every discipline to support and execute some of the studio’s most ambitious work of late. Projects include the award-winning B&Q Flip celebrated at D&AD, Cannes Lions and British Arrows for film craft and production design. As well as notable global campaigns for brands such as EA Games, Beats by Dre, JD Sports, Google, Formula E, Jordan, British Airways & ITV.

Charlie’s vision of blending line production, design, talent, art and motion has created a unique production model for Uncommon. Spearheading projects such as WWF’s Future of Nature — which used AI to imagine the bleak future of UK nature if it continues to be destroyed, and what is possible if we act now. As well as partnering with the UN and YouTube to create the moving documentary series We Were Here bringing together refugees with top YouTube Creators to tell their powerful stories to millions around the world – which recently won Best Documentary at the 2024 Webby Awards.

Charlie has also grown the studio’s presence in the world of entertainment — exec producing Uncommon’s first feature production for Nick Cave and Warren Ellis —- This Much I Know to Be True directed by Andrew Dominik (director of Netflix’s Blonde and The Assassination of Jesse James) which premiered in Berlin and SXSW.

The second feature In Camera was a first feature from director Naqqash Khalid starring Nabhaan Rizwan (shortlisted at BAFTA for Best Newcomer), Amir Al-Masry and Rory Fleck Byrne and was produced alongside partners PRETTYBIRD, BBC Films, BFI, Public Dreams Ltd and was shortlisted at London Film Festival and British Independent Film Awards.

The third feature The Thing With Feathers premiered at Sundance and Berlinale this year and is to be released this autumn starring Benedict Cumberbatch. The film directed by Dylan Southern is based on the critically acclaimed novel by Max Porter and was produced alongside Sunny March, Lobo Films and Film4.

Prior to Uncommon, Charlie’s career spanned music, entertainment, film and broadcast with stints at Warner music and Driift as well as achieving an award winning career across advertising working with the likes of Mother, Fallon and most notably as Head of Production at BBH. She has sat on multiple juries globally including CICLOPE, British Arrows, AICP, YDA, shots and APA. She is also a British Arrows board member.

Paul Scheer

American comedian and actor

Paul Scheer is a SAG Award-winning Actor known for his work on FX’s "The League," "Black Monday," “Veep" and "Fresh off the Boat."

He co-created MTV’s cult sketch series "Human Giant" and created the Adult Swim series "NTSF:SD:SUV.” He has won Clios for his directing work with CANN and recently partnered with 988 Oklahoma’s Mental Health Hotline for a Super Bowl Commercial. His multi-award-winning Podcast "How Did This Get Made?" walked away with back-to-back Ambies for "Best Comedy" Podcast. His Memoir "Joyful Recollections of Trauma" (HarperOne) comes out in May 2024. Paul is represented as a Director by RYB for all of his commercial, advertising & branded content projects.

Kati Haberstock

Director of Production Operations, Erich and Kallman

A seasoned production leader with more than 25 years of international experience across all continents, building relationships with global partners, Kati leads and manages Erich and Kallman’s production department.

Known for producing cutting-edge, best-in-class creative work, and overseeing teams, Kati also applies her skills across industry business affairs – including instituting best practices in talent and traffic divisions.

Kati continuously fosters innovative solutions to all creative assignments and challenges, while setting up cost effective production and post-production pipelines

Diego de la Maza

Chief Production Officer, Deutsch LA

As Head of Production at Deutsch LA, Diego leads broadcast, film, music, content, print and experiential production teams across all brands, including Taco Bell, Walmart, Nintendo, Dr Pepper, Peacock, Lowe’s, Adobe, PetSmart, Nerdwallet and more.

In addition to leading agency production teams, Diego runs Steelhead- Deutsch's own 50,000 sq ft production company comprised of in-house directors, makers, offline editors, animators, motion graphics and VFX artists. Steelhead regularly produces with non-agency brands like Yonex, Interscope Records, Drizly, the Ad Council and others.

Previously as Head of US Broadcast Production at R/GA, Diego led production teams across all six US offices and produced national broadcast and online films for global brands including Samsung, Google, Nike, Amazon, The Ad Council, Netflix, eBay, Jet.com, Quaker and Beats by Dre. An Emmy-winning film producer, Diego has produced award-winning work such as the wildly successful “Love Has No Labels” short film for The Ad Council and the 4-part “Hear What You Want” film series for Beats by Dre.

Outside of work, Diego is a big film buff and his passions include travel, swimming, board games and spending time with his dog, Ducky.

Private Island

Production Company where Live Action meets Animation & AI

Private Island is a London-based Mixed-Media Production Paradise.

We direct, produce and post unconventional commercials for the world's best brands, agencies and platforms.

Over the last eight years, Director Chris Boyle and EP Helen Power have established PI as an (occasionally) serious contender in comedy-driven, VFX-heavy commercials, delivering films for Adobe, Bud Light, Ikea, Call of Duty, FIFA 22, Alienware, Pokémon, and Nike.

Most importantly, we created our own brand of PI Rum (and a Christmas Album).

PI studio has been an early adopter of AI, delivering commercial campaigns using Deepfaking and LLMs for Wieden Kennedy and Machine learning animation for Uncommon Creative Studio and Saatchi and Saatchi.

Our viral AI experiments have had tens of millions of views, been featured in the New York Times, and lovingly described by the global press as 'A hallucinogenic nightmare!', 'What hell looks like!' and 'Joyful monstrosities!'

Despite, or in fact because of this, Private Island remains committed to seeing AI as a tool that, when used ethically and creatively, can supercharge the future of moving image.

Suzanne Hargrove

Vice President/Executive Producer, PRETTYBIRD

Suzanne Hargrove is the Vice President/Executive Producer of PRETTYBIRD. An Emmy Award- winning commercial veteran, Hargrove started her career in music videos before entering the advertising business.

She quickly started producing high-end commercials, broadening the scope to include branded content, experiential, and new media projects. In 2024, Hargrove was nominated for Ad Age’s Creativity Award for Executive Producer of the Year.

Some of her award-winning spots include Nike’s “Unlimited Courage” (winner at Cannes Lion, AICP, D&AD, Kinsale Shark), the Webby-winning short film “House Comes With a Bird” for Miu Miu, the Cannes Lions-winning spot for Adidas “The Original Impossible” featuring the Kansas City Chiefs quarterback Patrick Mahomes, the Shots-winning “Rise, Dead Man” for the video game The Callisto Protocol, and the D&AD-winning spot for GoPuff “Lil Dicky Quartertime Show,” which premiered online during the first and second quarters of 2022 Super Bowl.

She executive produced two Super Bowl spots in 2024, including the Jeremy Renner-led musical commercial for Silk and the weeks-long campaign for CeraVe, starring Michael Cera. The campaign, titled “Michael CeraVe,” was named the winner of the Super Clio and placed #1 on both Ad Age and Adweek’s Super Bowl recap lists.

While Hargrove remains rooted in advertising, she continues to extend her reach beyond traditional commercials, embracing non-traditional projects including Audi’s “Think Faster - The World’s Fastest AMA” campaign, where Reddit ‘Ask Me Anything’ conversations were live broadcast from the passenger seat of an Audi going 130 MPH, and is currently producing a podcast for Audible, due out in 2024. Hargrove also serves on the AICP West Board of Directors.

Chaka Sobhani

Global CCO, TBWAWorldwide

Before joining the ad industry, Chaka spent over a decade as an award winning film-maker and in television.
She set up ITV’s first in-house creative agency, during which time the network regained the no.1 position in the UK, created its most successful global formats and content in shows like the X Factor and Downton Abbey, and won the prestigious Channel of the Year for the first time as well as numerous BAFTA’s, Golden Globes and the prestigious Rose D’Or.
Chaka then spent a number of years at leading independent agency Mother, running a number of key accounts and building their content ability, before joining Leo Burnett.
She has worked on countless brands including McDonalds, Google, Coca Cola, Kelloggs, Samsung, Boots, Skoda, AXA, Co-op, Tui, Premier Inn, Sky, P&G, General Motors, Stella Artois, Agent Provocateur, The Design Museum and Adidas.
Highly awarded amongst all the major honours, she has been privileged to serve as jury member and President numerous times at the world’s greatest awards shows including Cannes, D&AD, One Show, the Andy’s, Art Directors Club, Eurobest, Clios, LIA’s, the IPA and the British Arrows.
She has featured in Campaigns Top 10 Creative Leaders consistently for the past 5 years, as well as Adweeks Creative 100 and the Creative Pools Top 100 Influencer list. She is also a regular speaker at Cannes, AdWeek, the One Show Exec Summit, D&AD, The Big TV Festival, Google Rare, the IPA, Creative Equals and Facebook’s Internationals Women’s Day.
She also mentor’s for WACL and the Dots as well as being exec sponsor for Publicis Embrace and Viva La Women, as well as being a founding supporter of D&AD’s New Blood Shift, The One Club Boot Camp, Creative Equals and Free the Work.
Chaka sits on the External Affairs Committee for the Design Museum as well as on the board of the British Arrows, Creative Circle, Facebook EMEA Creative Council, Snapchat Global Creative Council and the One Club International Board.

Edgar Wright

Filmmaker

Edgar Howard Wright is an English filmmaker. He is known for his fast-paced and kinetic, satirical genre films, which feature extensive use of expressive popular music, Steadicam tracking shots, dolly zooms and a signature editing style that includes transitions, whip pans and wipes.[1] He first made independent short films before making his first feature film A Fistful of Fingers in 1995. Wright created and directed the comedy series Asylum in 1996, written with David Walliams. After directing several other television shows, Wright directed the sitcom Spaced (1999–2001), which aired for two series and starred frequent collaborators Simon Pegg and Nick Frost.

Industry debate, inspiring sessions, panels & networking

Aligning your brand with shots

 

With more than 200 attendees at each event, positioning your brand or product in front of shots’ influential audience of creative practitioners isn’t just exposure — it’s influence and it ensures you are the heart of the global creative conversation.

Be seen by agencies, production companies, directors, and creative leaders who set the standard for what’s next. Align your brand with bold thinking and innovation, and create powerful relationships and network with the industry.

Pre-event

  • Your logo to appear on all promo material for the awards, including editorial content, online banners, shots Out of the Box website and social media posts
  • Your logo to appear on all marketing emails
  • Your banner on shots newsletter for 2 weeks pre-awards
  • A one-month banner campaign on shots.net

On the day

  • Extensive branding throughout the venue including gobos around the room
  • Your logo displayed on screen before, and during all networking breaks and lunch
  • A full-page advertisement in the shots magazine, received by all attendees on the day, and distributed at shots readership
  • Opportunity to distribute offers or brand merchandise to attendees
  • Opportunity to invite selected attendees to a private lunch

Post event

  • Your logo to appear on the editorial feature and photospread round-up piece
  • Your logo to be included in all post event marketing emails and social media coverage
  • Your logo on the photos reel

Sponsorship

shots enable companies to promote products and services to an influential community of creative practitioners. Align your brand with creative excellence and the voice of the advertising industry.

Sponsorship packages start at $5,500.

Contact your sales rep to find out about the full list of partnership options.