30 April 2025 | Bike Shed, Los Angeles
Speakers

In addition to leading agency production teams, Diego runs Steelhead- Deutsch's own 50,000 sq ft production company comprised of in-house directors, makers, offline editors, animators, motion graphics and VFX artists. Steelhead regularly produces with non-agency brands like Yonex, Interscope Records, Drizly, the Ad Council and others.
Previously as Head of US Broadcast Production at R/GA, Diego led production teams across all six US offices and produced national broadcast and online films for global brands including Samsung, Google, Nike, Amazon, The Ad Council, Netflix, eBay, Jet.com, Quaker and Beats by Dre. An Emmy-winning film producer, Diego has produced award-winning work such as the wildly successful “Love Has No Labels” short film for The Ad Council and the 4-part “Hear What You Want” film series for Beats by Dre.
Outside of work, Diego is a big film buff and his passions include travel, swimming, board games and spending time with his dog, Ducky.


Damian has received the Smithsonian American Ingenuity Award for Visual Art, a Grammy, three MTV VMA’s, twenty-one Cannes Lions, three Webby Awards, and has had his work presented at The Guggenheim, MoCA, LACMA, The Hirschhorn, The Hammer Museum, and Seattle’s Museum of Pop Culture.
Damian graduated magna cum laude from Brown University in 1998. He’s written for The New York Times, The Wall Street Journal, The Washington Post, and Rolling Stone, and testified before the US Congress in support of Net Neutrality. He serenaded Barack Obama at his 50th birthday party, appeared on the Simpsons, and Animal from The Muppets once played the drums in his garage. He lives and works in Los Angeles.


On the periphery of advertising, she’s proactively curated two large, thought-provoking exhibitions: There’s a Good Girl and There’s a Good Immigrant. Each gaining wide-reaching PR coverage.
She’s also the founder and host of the popular, non-profit event, Good Girls Eat Dinner, since 2015. The mission is simple: to serve up visible, inspiring, female role-models across the creative industries and beyond. Feedback suggests it’s the most interesting dinner party you’ll ever go to. Good Girls Eat Dinner is now available in take-out form, AKA a podcast!


Jess also directed the high-profile “First Visitors” spot for Snickers, highlighting the perils of coming out of quarantine and named the funniest ad of quarantine by AdAge. She directed AT&T’s “A Lot in Common, ” ft. Demi Moore and Mila Kunis, which debuted during the 2022 Super Bowl and was so buzzworthy it became an answer on the iconic quiz show “Jeopardy!”
Jess directed her first short film Skincare in 2021, the horror comedy thriller which she wrote and directed, with cinematography by Academy Award winning DP Robert Yeoman. It premiered on Hulu’s Bite Size Halloween Short Film Series. Her next short, satiric comedy Shadow Woman, enjoyed a successful film festival run. Jess was previously an award-winning creative director at BBDO NY, and has a background in improv and sketch writing/acting/directing with NYC’s Upright Citizens Brigade and The Pit, along with screenwriting and still photography. Her work has been recognized with Cannes Lions, One Show Pencils, CLIOS, Effies and AICP honors. At different points in her career, Jess has been a hip-hop dancer, food writer, burlesque world champion, mock fashion Instagrammer, Krav Maga fighter, jingle singer and NFL
cheerleader.


She’s also founder of Six Things Impossible, a creativity and culture company. If you need fresh ideas, creative experimentation, brand prominence and a recharged company culture that lets imaginations flourish… Six Things Impossible is the only place you should go. I’m not even joking.


I was born post-Cobain and pre-Google in a lovely college town called Madison, Wisconsin. The winters there, along with ones spent working in Boulder, Chicago and London earned me the grace of now living in Los Angeles.
I have no attachment to the title, frameworks or processes of being a “strategist”. My only devotion is toward evolution, or simply put, movement in the right direction. Evolution of all kinds (product, brand, comms, internal) requires the heart of hard conversations, the courage of big thinking and the discipline of clarity. Do that, and the frameworks write themselves. Don’t, and the frameworks make for dust-worthy decorations.
This is why after nearly a decade of building award-winning and breakthrough brands within advertising agencies, I now find myself helping redefine strategy’s role within business and brand at the world’s most enthusiastic strategy company, SIGNIFICANT.



Kreher’s industry accolades include an Emmy, multiple Grand Prix at Cannes and Ciclope, and the #1 Super Bowl spot of 2022. In 2018, Ad Age named him A-List Creative Director of the Year; the following year, he served as a judge at the prestigious Tribeca Film Festival.
In addition to his work in advertising, Kreher debuted his short film (with director Todd Selby) at the independent Slamdance Film Festival in Utah. In 2015, he published his first book with Simon & Schuster—a collection of cruel Popsicle stick jokes titled SchadenFreezers—and created an online comedy series with stand-up comedian Maria Bamford. Kreher's long-running creative collaboration with indie rock band Portugal the Man boasts more than 350mm YouTube views and has earned him literally dozens of dollars in songwriting residuals.
Kreher lives in Portland, Oregon, with his handsome husband and two strapping sons
Programme
09:00am
Registration | Breakfast
Collect your lanyard, shots magazine, programme and complimentary bag. Coffee, refreshments and pastries available to enjoy with colleagues, friends and other attendees.
09:45am
Welcome
shots editors Danny Edwards and Jamie Madge open the day’s proceedings.
10:00am
Weirdism: Mastering the art of social rebellion
Speaker; Amy Kean, CEO, Good Shout
A normality crisis is currently permeating throughout the creative industries, and weirdness is the only way to drag ourselves out of it.
In this terrifying and hopeful talk, we’ll examine the history of the weird and strange, and why the world will only get better (and more creative) if we make life easier for outsiders.
10:30am
What’s next for women in advertising after Free The Work’s closure?
Speaking; Jess Coulter, Director, O Positive Films; Chloe Coover, Free The Work; Sevasti Buford, EP & Partner, JOJX; Chair Jo Wallace, Global ECD, Jellyfish
This powerhouse, all-female panel, will deliberate how adland can continue to elevate female and underrepresented talent, reimagine inclusive hiring, and discuss the legacy left by Free The Work. Exploring solutions that ensure the industry continues to evolve into a more equitable and creatively rich space which drives business success and shapes cultural impact.
11:45am
Gamification in a non-linear world
Speaker; Monica Chun, President, Acceleration Community Companies
Gen Alpha approaches life like an open-world game, where the expectation is interactivity and rewards based. Whether learning, shopping, socializing, or entertainment, they explore, experiment, and jump between different paths based on what’s most engaging at the moment.
Their non-linear thinking challenges traditional narratives in education, marketing, and personal identity. This session explores how growing up with nonlinear narratives (TikTok, interactive games, VR, YouTube Shorts) impacts identity and self-expression.
12:05am
Heads of Production (Ask me anything)
Speakers; Autumn Childress, Quality Meats; Brian O’Rourke, TBWA\Media Arts Lab; Brett Alexander, The Martin Agency; Diego de la Maza, Deutsch LA
This session see’s our panel of top creative agencies discuss key challenges, and solutions shaping the business. Covering topics from evolving working practices and potential pitfalls, to the impact of new technologies on production workflows.
A significant portion of this session will be dedicated to a Q&A, giving the audience the opportunity to get those big questions answered.
1:05pm
Networking lunch
Enjoy the culinary delights of the Bike Shed’s kitchen, as part of your day pass.
2:05pm
Under the influence
Speakers; Jed Cohen, CCO, Mother LA; Biz Anderson, Strategist, Mother LA
With a focus on the impact of stoner culture, this session explores how one agency brought to life the visceral pleasure of eating.
Mother LA breaks down the brand strategy behind Postmates’ rise to dominance in the LA market. Discussing the intricacies of the campaign’s inception and the shift from physical delivery, to highlighting why food isn’t just fuel, but a powerful dopamine booster, capable of hijacking your brain.
2:35pm
What OK Go can teach us about strategy and spectacle
Speakers: Damian Kulash, Musician & Filmmaker, OK Go; Chair Jason Kreher, CCO, DE-YAN
Ever since breaking the internet (before that was even a thing) in 2006 with the viral video for Here It Goes Again, OK Go have been delighting global fans with their boundary-pushing visuals, precision choreography, and a DIY spirit that’s somehow both chaotic and meticulously engineered.
Known for its symbiotic relationship with brands, the band’s front-man and Park Pictures director, Damian Kulash, joins DE-YAN CCO Jason Kreher, to talk about music video innovation, the intersection of art and advertising, and how curiosity fuels both commercial and creative success.
3:30pm
Close
This day comes to a close but for those attendees wanting to continue to catch-up, the bar at the Bike Shed is an ideal place to continue.