20 November 2024 | The Londoner, Leicester Square
Speakers
Anna Murray is Chief Production Officer at Mother London, working across all the agency’s integrated projects delivering multi-channel campaigns. She is incredibly passionate about the craft and quality of the creative work.
During her 13 years at the agency, she has spearheaded production of some of Mother’s most famous and awarded work.
Lynsey Atkin joined McCann London in September, having previously served as the Executive Creative Director of 4creative, Channel 4's in-house creative agency. She led the team for five years, responsible for creating work across all Channel 4 brands and services.
Atkin previously worked as Creative Director at Havas London, Head of Creative at Condé Nast Video (British Vogue, GQ, and WIRED UK), and as Creative Strategist at BBH London. She began her career as a designer for Neville Brody before co-founding the print and publishing company Ditto Press.
Atkin previously worked as Creative Director at Havas London, Head of Creative at Condé Nast Video (British Vogue, GQ, and WIRED UK), and as Creative Strategist at BBH London. She began her career as a designer for Neville Brody before co-founding the print and publishing company Ditto Press.
Atkin has won an array of awards, including several Yellow Pencils at D&AD and multiple Cannes Lions, including the Film Grand Prix.
Anthony Falco has a wealth of experience in production and sustainability. Currently serving as Global Director of Ad Net Zero, he leads the initiative which is helping the global advertising industry move towards a more sustainable future. With a proven track record in production, including as Chief Production Officer for adam&eveDDB, Anthony is now using his experience to help accelerate positive climate action in the advertising industry.
Amy Charlotte Kean is a bestselling author, poet, creative sociologist, public speaker, diversity activist, futurist, cult leader, experimenter and rampant people pleaser. Hey, it works.
She’s also founder of Six Things Impossible, a creativity and culture company. If you need fresh ideas, creative experimentation, brand prominence and a recharged company culture that lets imaginations flourish… Six Things Impossible is the only place you should go. I’m not even joking.
Producer and certified sustainable production consultant for the French production group LAPAC .
Clémentine is in charge of implementing LAPAC’s CSR strategy and actions and supports their clients (agencies & brands) in reducing their impact during the production process.
With over 15 years’ experience in the production & advertising industry on the French, UK/US, and German markets. Clémentine has worked with prestigious production companies such as Wanda Productions, LaPac, Henry, Frenzy, ad agency BBDO Paris, or in San Francisco at Propane studio in the heart of Silicon Valley.
Clémentine believes sustainable production is based on the principles of intentionality, awareness, and collective intelligence. These are the principles on which she developed her all-natural cosmetics company Green Barbès alongside my career in production 10 years ago. Clémentine teamed up with Sephora worldwide, Le Bon Marché, LVMH Research, just to name a few. In 2020, the company was sold to Birchbox France.
There's only one step between Clémentine’s personal activism and professional convictions.
Yannis Konstantinidis is the Co-Founder of NOMINT and an occasional director of award-winning animated commercials, most notably for the global charity WWF. Yannis’s creative journey began with studies in architecture and theatre before a twist of fate led him to animation, where his passion for craft found its true home.
In recent years, NOMINT has gained international acclaim for its innovative approach to animation, representing some of the world's most unique animation directors. NOMINT crafts impactful narratives, such as the multi-award-winning COP campaigns for WWF, spotlighting urgent environmental issues. Recently, NOMINT was ranked #1 Production Company in Film Craft at the ADC Awards 2024. Passionate about blending storytelling with social advocacy, NOMINT has led significant projects like the ongoing animated campaign for YouTube, 'Hit Pause,' aimed at combating online misinformation.
Yannis's work is characterized by innovative, emotive storytelling that resonates globally, inspiring audiences and driving change.
James has 23 years’ experience in the Advertising Production working across EMEA and APAC. Starting at M&C Saatchi London in 1998 he moved to Ogilvy & Mather in London as a Senior Producer in 2004.
During his time at Ogilvy London, he worked on the pan European Ford business, producing large scale car commercials, two of which launched during half time of the Champions League final – the ‘Super Bowl’ event of Europe.
In 2009 James transferred to Ogilvy Hong Kong to lead the Regional Production team there. Working predominantly on the Unilever business, he also produced regional campaigns for GSK, and a Global campaign for Shangri-la Hotels and Resorts.
In 2010 the Unilever business was consolidated into Singapore. James spent 9 years there as Regional Head of Broadcast for Ogilvy, where he oversaw the introduction of the JV with Hogarth.
In 2018, James was offered the position of Head of Moving Image for Hogarth @ Ogilvy UK, where he oversaw the moving image content for all the Agency’s Client’s including Unliever, plus working with HWW direct Clients.
Latterly, in 2024 James has taken charge of all Hogarth’s Production & Post teams in the UK, which comprises some 180 people across shooting discipline and post production.
As a producer he worked for major corporate Clients including British Airways, Natwest, The AA, Ford of Europe, Dove, Comfort, Hellmanns, GSK, IBM, Kraft, Coca-Cola, Fanta, Pond’s, CIMB Bank and Shangri-La Hotels and Resorts.
James has worked on numerous award-winning campaigns, inc Cannes Lions for work in Ford and Cancer Research UK, and most recently for Dove on ‘Reverse Selfie’, ‘Deep Fake Mum’s’ and ‘The Cost of Beauty’ which all won significant awards at Cannes / D&AD, LIA, ONE SHOW and the Clios. ‘Cost of Beauty’ was also EMMY nominated.
At the last count, James had shot in 29 markets worldwide, although having recently stopped producing to focus on his management responsibilities, he is not sure he will get to 30…
Jess Ringshall is the Chief Production Officer at Saatchi & Saatchi, where she oversees the agency’s production output and plays a crucial role in elevating creative craft. With a background in entertainment and advertising, she worked at 750mph and co-founded a consultancy specialising in entertainment partnerships before joining Saatchi & Saatchi in 2022.
Jess spent nine years at Grey, where she rose to Head of Content Production and delivered Cannes-winning content for clients such as P&G, HSBC, and Volvo. At Saatchi & Saatchi, she heads up integrating production into the ideation process and driving bold, culturally impactful work.
Matt Craigie Atherton is a Founder of New Commercial Arts, and their Chief Production Officer. NCA has recently be acquired by WPP and hence has become part of the Ogilvy group UK.
Previously he was also CPO at Mother London, and prior to that a Head of Integrated Production at adam&eveDDB, for over 8 years, having joined the original start-up adam&eve in 2009.
There, he produced much of the famous Christmas work for the John Lewis Partnership, including their proven “most e;ective campaign” ‘The Long Wait’ in 2011. And in 2014 he produced the Cannes Lions Grand Prix winning ‘Monty the Penguin’.
Other notable campaigns include the 2015 PepsiCo & Muppets film ‘Be More Tea’, in 2017 the Superbowl spot ‘Romance’ for Skittles, and in 2022 the international launch of the ‘Mountain of Entertainment’ for Paramount+.
Amongst freelance stints at various creative shops including CHI, Grey and MAL, he had actually started out by working for leading UK production company Blink for 5 years - before moving agency side in 2008.
Matt is a passionate advocate for equal rights within the advertising industry, supports several LGBTQ+ & Equality projects and schemes, to help encourage & develop new talent. He has also always been a champion of home-grown talent, supporting the Advertising Producers Association, and the Institute of Practitioners in Advertising.
Eliot has extensive experience in agency, in-house and client-side production. Since joining the IPA, the UK trade body for advertising and media agencies as Head of Production, he has been giving advice on production matters to member agencies and developing policy and best practice within the industry.
Eliot runs the IPA’s:
Production Policy Group
Business Affairs Group
Integrated Production Group
Agency Production Company Group
And takes a particular interest in Sustainability, DE&I, fair and ethical dealings with all talent and suppliers, raising the value and profile of agency production and improving the welfare of everyone involved in making advertising.
Programme
09:00
Registration | Breakfast
Enjoy a coffee and a pastry with colleagues, friends, maybe do a little networking and make some new ones.
09:45
Welcome
shots editors Danny Edwards and Jamie Madge are excited to welcome you and open the day’s proceedings.
10:05
Sustainable Production in A Time of Crisis
A panel of leading experts who are not only passionate about green production but also pragmatic in finding solutions that align with tightening budgets, discuss how companies can make impactful changes today, work towards B Corp certification and implement sustainable practices that are both environmentally responsible and cost-effective.
Speakers:
Jo Fenn, Global Director, AdGreen
Anthony Falco, Global Director, Ad Net Zero
Annie Gibbons, Head of Sustainability, Dentsu
Clémentine Buren, Sustainable Producer/Manager, LA\PAC
Chair:
Emma Horton – Sustainability Director at XR
10:50
Can you nap your way to better ideas?
Dreams are one of the most untapped creative resources known to humanity, so why do we forget them, and even fear them? Why does something that feels so real in bed, sound so stupid in the morning? Rather than a whimsical tale of nightly nonsense, psychologists believe our dreams are core to what make us human, keep us interesting, and in a world that’s woefully lacking in originality, are dreams the only truly creative, unfiltered place left? This session will cover how we can use this ‘final frontier’ as old as our own brains, to come up with better ideas. Including:
The creative significance of dreams and the ‘hidden’ side of our mind
How some of the best creative ideas came from dreaming
The art world’s fascination with our subconscious
How psychologists are currently trying to pathologise daydreaming
How technology and dreams might one day merge…
And how to use napping to come up with better, more original ideas
Speaker: Amy Charlotte Kean, Good Shout
11:40
Agency Heads of Production AMA
Existential AI threats, post-Covid working practices, how agencies treat treatments, and much more.
This session see’s our panel discuss key challenges currently facing commercial production and spotlight the state of the creative nation. Plus, there’s a chance to ask the panel questions live .
Anna Murray, Mother
James Brook-Partridge, Hogarth
Jessica Ringshall, Saatchi & Saatchi
Matt Craigie-Atherton, New Commercial Arts
Chair:
Eliot Liss, IPA
12:50
Networking Lunch
Enjoy the culinary delights The Londoners’ exquisite kitchen has to offer as part of your day pass.
13:30
I Created A Monster
Award-winning costume designer Mr Gammon discusses the importance of costume design in successful production.
Giving insight into the process of creating creatures from initial drawings through to fabrication and even the evolution of design into consumer stadium merchandise.
With an emphasis on learnings from his extensive experience both in commercials, film, TV and music and his long-list of industry successes, he touches on some seminal projects including his work with Ed Sheeran and that Blue Monster.
Speaker
Mr Gammon
Photography Ángela Martin-Retortillo
14:00
How the f*ck did he do that? – WWF
NOMINT director/co-founder Yannis Konstantinidis talks us through the incredible process of animating ice, fire and smoke in his latest project for the World Wide Fund for Nature.
With a focus on technique and the craft of stop-motion, combined with the use of thermal imaging and meticulous temperature control of his 3D models. Hear how he tackled the immense challenge of manipulating the elements to create award-winning animations and what he learned from his extensive experimentation.
Speaker: Yannis Konstantinidis, NOMINT
14:30
In Conversation with Lynsey Atkin
Lynsey Atkin, newly appointed Chief Creative Officer at McCann London, joins shots co-editor Jamie Madge to discuss the creative process and deliberate her most acclaimed work – including the celebrated Channel 4 idents and the Paralympics’ powerful Super. Human. campaign.
15:30
Close
This exciting day comes to a close and for those attendees wanting to continue to catch up, the bar on the roof of The Londoner or the main bar in the reception, are ideal places to continue.
