18 November 2026 | The Londoner Hotel, Leicester Square
18 November 2026, The Londoner
shots Out of the Box, is a single day event for the advertising community exploring the craft of creativity.
Featuring interviews, panels and opinion from inside and outside the advertising industry, which seek to deliberate, unpick and discuss some of the most salient topics around craft and the creative state of the nation.
What a ticket offers you
The promise of a fantastic lineup of speakers, delivering invaluable insight and inspiration in a single day.
Breakfast and lunch, courtesy of the The Londoner’s kitchen.
Networking opportunities, in a setting perfectly geared towards encouraging dialogue.
A chance to make new contacts, catch-up with old ones and discuss topics covered during the day.
First Sessions Announced
Robot and Scarecrow: How new technology allied with traditional craft can shape the creative landscape
Chris O’Reilly, Co-Founder and CCO of Nexus Studios
In this session, Chris O’Reilly, Co-Founder and CCO of Nexus Studios, explores a creative landscape shaped by an apparent contradiction: increasingly intelligent and responsive tools arriving alongside a renewed value for the handmade, the intuitive and the imperfect.
Robot and Scarecrow: How new technology allied with traditional craft can shape the creative landscape
Chris O’Reilly, Co-Founder and CCO of Nexus Studios
In this session, Chris O’Reilly, Co-Founder and CCO of Nexus Studios, explores a creative landscape shaped by an apparent contradiction: increasingly intelligent and responsive tools arriving alongside a renewed value for the handmade, the intuitive and the imperfect.
Leveraging Nexus Studios’ Emmy- and BAFTA-winning legacy, Chris looks at what happens when different ways of thinking and making are brought together from the outset, rather than treated as opposing choices.
The next generation is watching: Engaging with younger audiences
Soraya Selinger, Founder of Attention Culture
In this session Soraya Selinger, Founder of Attention Culture, explores the need to re-examine how the creative industry approaches and engages with younger audiences.
The next generation is watching: Engaging with younger audiences
Soraya Selinger, Founder of Attention Culture
In this session Soraya Selinger, Founder of Attention Culture, explores the need to re-examine how the creative industry approaches and engages with younger audiences.
In a time where it has become standard practice for advertisers, brands and marketeers to routinely compete for the attention of younger audiences, it’s never been more crucial to consider the impact of those actions. In the wake of the U16’s social ban, Selinger reflects on marketing standards, ethical behaviour and the overall responsibility the creative industry has in creating and distributing meaningful compelling and creative stories, free from the constraints of harmful content, or addictive algorithms driving engagement.
And crucially, how we raise the bar without stifling creativity or compromising commercial objectives.
Confessions from the Agency Side
Kristie Girvan, MD/EP, EXF.STUDIO
What do agency heads of production really think about triple-bidding, procurement pressures, shrinking timelines and rigid 30-second box-ticking? And what makes one leave the agency side behind to champion a more streamlined, director-led studio model?
Confessions from the Agency Side
Kristie Girvan, MD/EP, EXF.STUDIO
What do agency heads of production really think about triple-bidding, procurement pressures, shrinking timelines and rigid 30-second box-ticking? And what makes one leave the agency side behind to champion a more streamlined, director-led studio model?
Drawing on her experience on both sides of the fence, Kristie Girvan lifts the lid on the realities that often go unsaid, while also exploring what it means to lead as a female EP, build healthier production cultures and protect creative ambition in an increasingly pressured industry.
Designing brand DNA: The strategic power of sound
Jessica Entner, Warner Chappell Music and Aurélien Rubod, Bleue.tv
We obsess over logos, colour palettes, and brand consistency at every touchpoint. Yet, sound—the sensory trigger most directly linked to emotional memory and purchase intent—gets only half a day in post.
Designing brand DNA: The strategic power of Sound
Jessica Entner, Warner Chappell Music and Aurélien Rubod, Bleue.tv
We obsess over logos, colour palettes, and brand consistency at every touchpoint. Yet, sound, the sensory trigger most directly linked to emotional memory and purchase intent, gets only half a day in post.
Jessica Entner, VP of Warner Chappell Music and Aurélien Rubod, Partner at Bleue.tv are making the case for sonic identity as a core strategic tool, backed by neuroscience, measurable impact, and some of the most iconic sound decisions in modern branding.
Speakers
Aurélien Rubod is a French-American composer and creative technologist. Following a formative period in London’s advertising scene, notably at The Reel, he relocated to Los Angeles in 2016 and built his career crafting music and sound for some of the world's most recognisable brands and filmmakers, from NASA and Nike to Morgan Neville and Yorgos Lanthimos. Today, he is the Co-Founder of Bleue, an award-winning agency working at the intersection of sound and brand strategy.
Jessica Entner is the Vice President of Creative Sync Strategy at Warner Chappell Music, where she helps brands harness the power of song and sound to build lasting identity and cultural relevance. With more than 20 years in music production, supervision, and sonic branding, she has worked with award winning creative teams and guided global campaigns from concept through execution. She brings a deep understanding of both the creative and commercial sides of music, translating that experience into strategic opportunities across Warner Chappell’s global catalog and songwriter ecosystem.
Kristie Girvan is Founding Partner, Managing Director, and Executive Producer at EXF.STUDIO, a multi-award-winning production company. With over two decades of international experience across boutique and network agencies in multiple countries, Kristie has built and led production departments, sat on agency steering groups, and managed hundreds of global campaigns. Her work with top-tier creators has earned major industry honours, including Cannes Lions, D&AD, British Arrows, and Clios. Alongside traditional production, Kristie works across agency strategy, operations, and business management, focusing on smart workflows, creative craft, and a culture first approach.
Soraya is a multi-disciplinary music and entertainment executive with a focus on marketing, strategy and business development. She's co-founder of Attention Culture, marketing agency designed for purposeful brand campaigns with younger generations.
Christopher O'Reilly is the Co-Founder and Chief Creative Officer of Nexus Studios, a multidisciplinary creative studio that unites world-class artistry with breakthrough innovation to tell stories and create experiences that move audiences and shape culture.
Driven by a world-class roster of directors and teams of creatives and engineers, out of studios in London, Los Angeles and Sydney, Chris leads Nexus’ creative vision across a diverse body of work spanning sport, music, entertainment and branded storytelling.
Under his leadership, Nexus has partnered with leading brands and platforms to create multiple Grand Prix-winning brand films, Sports Emmy-winning films for Sphere Las Vegas celebrating UFC 306, and Pedigree’s AI-powered and Cannes Grand Prix-winning Adoptable campaign. Other notable projects include an Emmy Award-winning special for Netflix, sports activations for the NFL, NBA, and MLB, and branded work for Disney, Amazon Studios, Gorillaz, Billie Eilish, Google and Meta.
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