3 May 2024 | Bike Shed, Los Angeles
Speakers
Ari Kuschnir, founder and Managing Partner of m ss ng p eces and EVP at Tribeca Studios, is a visionary and a creative catalyst.
For nearly two decades, his guidance and hands-on involvement in projects have illuminated the people and ideas that are close to his heart and integral to the community he is deeply embedded in. Recently, Ari has been making AI films and discovering how they unlock childlike wonder.
In 2022, m ss ng p eces joined forces with Tribeca Enterprises, and that same year, it was named Production Company of the Year by AdAge.
A seasoned production leader with more than 25 years of international experience across all continents, building relationships with global partners, Kati leads and manages Erich and Kallman’s production department.
Known for producing cutting-edge, best-in-class creative work, and overseeing teams, Kati also applies her skills across industry business affairs – including instituting best practices in talent and traffic divisions.
Kati continuously fosters innovative solutions to all creative assignments and challenges, while setting up cost effective production and post-production pipelines
Erin Goodsell is a seasoned creative production leader with over 25 years of experience. Since 2018, she has served as Head of Production at Mother LA.
Having produced and led production teams on multiple award winning integrated campaigns, Erin is known for building systems, her exceptional leadership and strategic problem-solving abilities. She fosters collaborative environments, while working to create a more diverse production talent pipeline. Prior to Mother, Erin was a sought after freelance EP/Senior producer at Wieden + Kennedy Portland, 72andSunny, Deutsch and Mullen. She was also EP at 180LA.
Erin's passion for storytelling and commitment to craft have earned her industry-wide recognition and numerous awards, including a Cannes Lions Grand Prix, multiple Cannes Lions, an Emmy, D&AD Black and Wood Pencils, One Show Gold Pencils and more. As a driving force in production, she continues to shape the industry's standards while inspiring the next generation of producers.
Erin enjoys art, music, and puttering around her garden in Silver Lake with her cat Siouxie Sioux.
Alex Holm is a Creative Director at Ogilvy New York. Alex started his career in publishing, working at GQ Magazine and ESPN before moving to advertising.
Alex spent several years at TBWA/Chiat/Day New York where he developed award-winning campaigns for brands like Nissan, Mountain Dew, Adidas, and McDonalds (recognized at Cannes, One Show, AICP, D&AD, Clio and more). Alex loves creating non-traditional, unconventional advertising, and enjoys collaborating with athletes, having worked with Joel Embiid, Wayne Gretzky, Bo Jackson, and Lamar Jackson, among others.
Alex has worked on two Super Bowl campaigns. A 2020 remake of “The Shining” starring Brian Cranston for Mountain Dew, and this year’s “Michael CeraVe” conspiracy-theory-meets-Big-Game-ad. “Michael CeraVe” won the 2024 Super Clio, and was deemed “the best Super Bowl commercial in years” by the Today Show and “Very, very, very stupid” by Michael Cera.
Anh-Thu Le brings more than 20 years of experience creating and producing award-winning work for TBWAChiatDay LA, the iconic creative agency within the TBWA Collective, which was recently named as Adweek’s 2021 Global Agency of the Year.
Having worked across marquee brands such as Apple, Airbnb, Disney, Twitter, PlayStation, Nissan, The Recording Academy, The International Olympic Committee and Pepsi, Anh-Thu has won numerous industry accolades including Cannes Lions, Clios, D&ADs, One Show, ADC, Effies, Webby and Shorty Awards, among others.
As a recipient of the Jay Chiat Minority Advertising Training Program at its infancy, Anh-Thu brings a diverse perspective to her storytelling and filmmaking on productions she’s led globally, spanning six continents. Her passion for creative arts also extends beyond her award-winning commercial work. Independently she produced the award-winning documentary ‘Bella Vita’ debuting at the San Sebastián Film Festival and touring festivals worldwide earning accolades of Best Cinematography & Audience Choice Award prior to being released in over 30 countries theatrically, on iTunes, DVD, Netflix, and other digital platforms.
As a true creative at heart and industry executive, Anh-Thu often uses her craft & creativity to raise awareness for local and global charitable non-profit organizations. Anh-Thu has previously sat on the jury of Cannes, Ciclope, AICP, among other industry leading awards. She is a member of the Television Academy and is a part of the Commercial Peer Group Executive Committee.
Paul Scheer is a SAG Award-winning Actor known for his work on FX’s "The League," "Black Monday," “Veep" and "Fresh off the Boat."
He co-created MTV’s cult sketch series "Human Giant" and created the Adult Swim series "NTSF:SD:SUV.” He has won Clios for his directing work with CANN and recently partnered with 988 Oklahoma’s Mental Health Hotline for a Super Bowl Commercial. His multi-award-winning Podcast "How Did This Get Made?" walked away with back-to-back Ambies for "Best Comedy" Podcast. His Memoir "Joyful Recollections of Trauma" (HarperOne) comes out in May 2024. Paul is represented as a Director by RYB for all of his commercial, advertising & branded content projects.
Avi Steinbach is a Creative Director at Ogilvy NY. For over a decade, Avi has brought award-winning, non-traditional thinking to brands like Mountain Dew, CeraVe, HBO, Hanes, and Nissan.
If you run into Avi’s parents they’ll proudly tell you that Avi worked on this year’s ‘Michael CeraVe’ Super Bowl conspiracy, and once wrote for a Netflix faux-late show featuring Mrs. Obama.
Avi lives in Greenpoint where he loves all things Brooklyn including rock climbing and working on his two screenplays which he says are casual but secretly believes will be big. Avi wonders if this is how Wikipedia would summarize his life and career.
Mario Garza is Mexican writer, director, and Creative Director based in LA. Born and raised in Mexico, educated in Miami, Mario Garza has lived all around the globe while creating big budget advertising campaigns at places like Wieden Kennedy, AKQA, Media Arts Lab, Meta, amongst many others. In parallel, Mario has also dived into the world of directing with his first feature film being currently in post production right now.
Danielle Hinde started her career as a music video dancer, where she began a long-standing love affair with music videos. Today she operates her own company, Doomsday Entertainment, serving as both Executive Producer and Director's Rep to filmmakers such as Hiro Murai, Gregory Ohrel, Tristan Holmes, Millicent Shelton and more!
In her 25 year career, she has overseen groundbreaking and award-winning videos for Marvin Gaye, Childish Gambino, Tribe Called Quest, Katy Perry, Juanes, Earl Sweatshirt, One Republic, White Stripes, Die Antwoord, J Lo and hundreds more. Doomsday has also produced the Grammy winning feature film "Nine Types of Light" for TV On the Radio, and other short films including "Clapping for the Wrong Reasons" starring/written by Donald Glover.
Most recently, Doomsday won Best Music Video at the 2019 Grammys for Childish Gambino's "This Is America", directed by Hiro Murai and Best Music Video at Latin Grammy’s in both 2018 and 2022 for Juanes and Residente’s music videos, while also being Grammy nominated for Gary Clark Jr music video. Other awards include several Golds at Clio, Ciclope, Grand Prix at Cannes Lions in 2019/2022, as well as several MTV VMAs and Best Video at SXSW, etc. She was also a professor at USC for Film Production and three time Ironwoman.
Suzanne Hargrove is the Vice President/Executive Producer of PRETTYBIRD. An Emmy Award- winning commercial veteran, Hargrove started her career in music videos before entering the advertising business.
She quickly started producing high-end commercials, broadening the scope to include branded content, experiential, and new media projects. In 2024, Hargrove was nominated for Ad Age’s Creativity Award for Executive Producer of the Year.
Some of her award-winning spots include Nike’s “Unlimited Courage” (winner at Cannes Lion, AICP, D&AD, Kinsale Shark), the Webby-winning short film “House Comes With a Bird” for Miu Miu, the Cannes Lions-winning spot for Adidas “The Original Impossible” featuring the Kansas City Chiefs quarterback Patrick Mahomes, the Shots-winning “Rise, Dead Man” for the video game The Callisto Protocol, and the D&AD-winning spot for GoPuff “Lil Dicky Quartertime Show,” which premiered online during the first and second quarters of 2022 Super Bowl.
She executive produced two Super Bowl spots in 2024, including the Jeremy Renner-led musical commercial for Silk and the weeks-long campaign for CeraVe, starring Michael Cera. The campaign, titled “Michael CeraVe,” was named the winner of the Super Clio and placed #1 on both Ad Age and Adweek’s Super Bowl recap lists.
While Hargrove remains rooted in advertising, she continues to extend her reach beyond traditional commercials, embracing non-traditional projects including Audi’s “Think Faster - The World’s Fastest AMA” campaign, where Reddit ‘Ask Me Anything’ conversations were live broadcast from the passenger seat of an Audi going 130 MPH, and is currently producing a podcast for Audible, due out in 2024. Hargrove also serves on the AICP West Board of Directors.
As Head of Production at Deutsch LA, Diego leads broadcast, film, music, content, print and experiential production teams across all brands, including Taco Bell, Walmart, Nintendo, Dr Pepper, Peacock, Lowe’s, Adobe, PetSmart, Nerdwallet and more.
In addition to leading agency production teams, Diego runs Steelhead- Deutsch's own 50,000 sq ft production company comprised of in-house directors, makers, offline editors, animators, motion graphics and VFX artists. Steelhead regularly produces with non-agency brands like Yonex, Interscope Records, Drizly, the Ad Council and others.
Previously as Head of US Broadcast Production at R/GA, Diego led production teams across all six US offices and produced national broadcast and online films for global brands including Samsung, Google, Nike, Amazon, The Ad Council, Netflix, eBay, Jet.com, Quaker and Beats by Dre. An Emmy-winning film producer, Diego has produced award-winning work such as the wildly successful “Love Has No Labels” short film for The Ad Council and the 4-part “Hear What You Want” film series for Beats by Dre.
Outside of work, Diego is a big film buff and his passions include travel, swimming, board games and spending time with his dog, Ducky.
Tom Kuntz is an American director and filmmaker who is most known for his television commercials and music videos, which either have colourful settings, time-lapse photography or wildly eccentric humans. He has enjoyed multiple nominations for the honor of ‘Best Commercial Director of the Year’ by the DGA (Directors Guild of America)
Programme
09:00am
Registration | Breakfast
Check in from 09.30, collect your lanyard, programme and complimentary bag. Enjoy a coffee and a pastry with colleagues, friends, maybe do a little networking and make some new ones.
10:00am
Welcome
shots editors Danny Edwards and Jamie Madge are excited to welcome you and open the day’s proceedings.
10:05am
Anatomy of an Ad: CeraVe
How did a skincare brand break the Super Bowl? And why did the ad industry not know about it beforehand? And what the hell does it have to do with Michael Cera?! Join Ogilvy creative directors Avi Steinbach and Alex Holm, and Prettybird executive producer Suzanne Hargrove, as they talk through the prep, pluck and production challenges that led to the Big Game’s biggest hit.
10:50am
AI as a Mirror: Reflecting and Amplifying Our Creative Humanity
In this interactive talk, Ari will explore how AI’s capabilities can reflect the core of what it means to be human, urging us to confront and embrace our unique creative spirits. The talk will delve into the impact of AI on our industry, ethical considerations, the essence of human creativity, collaborative potential, and future scenarios. The audience will be encouraged to participate and share their perspectives.
11:20am
Coffee Break
Networking break
11:35am
Heads of Production (AMA)
Existential AI threats, post-Covid working practices, how agencies treat treatments, and much more besides. In this session our panel of leading heads of production, from four of America’s most creative agencies, discuss the key challenges currently facing commercial production. They also answer questions from the in-person audience as well as those sent in via social media ahead of the event.
12:35pm
Networking Lunch
Enjoy the culinary delights the Bike Shed’s exquisite kitchen has to offer as part of your day pass.
1:45pm
Tom Kuntz in conversation with Danielle Hinde
Doomsday Owner/EP Danielle Hinde grills multi-award-winning, multi-hyphenate, multi-tasker Tom Kuntz about his eclectic career to date; from noughties MTV madness, through a Man Your Man Could Smell Like, getting Timothée Chalamet a gig at Apple TV, to running an independent record label…
2:45pm
Paul Scheer – “YES, AND…”
A conversation with Paul Scheer, Actor, Writer & Clio Award-winning Director about the power of collaboration in a world of absolutes. How to use improvisation in all aspects of the creative process to make you & your clients’ ideas even better. Stop battling. Start collaborating & creating work everyone can be proud of.
3:15pm
Close
This exciting day comes to a close but for those attendees wanting to continue to catch up, the bar at the Bike Shed is an ideal place to continue.
